Published 2020 – About 90% of businesses and 55% of global GDP are generated by Small and Medium Enterprises. Yet, they belong to some of the most neglected parts of the economy. Moreover, investors and entrepreneurs find themselves in a dilemma in which they must choose between profit and impact; between traditional, for-profit-only models on the one hand, and multiple-bottom-line structures with a positive social or environmental impact on the other. In response to a time, in which climate change, exponentially growing technologies, societal polarisation and COVID-19 are calling into question humanity’s priorities, the author proposes a new investment paradigm, namely Integral Investing.
Drawing on her own track record over the past 25 years, the author Mariana Bozesan reveals the proven mechanism of Integral Investing. At the heart of it is a powerful, 360-degree de-risking tool called the Theta Model, which uncovers how to make smart investment and entrepreneurial decisions based on the comprehensive integration of traditional due-diligence criteria, sustainability metrics and assessments of the founders’ and team culture. Also, the book shows how to accelerate the use of exponential tech, capital and consciousness leadership to transition to a sustainable global society: a process the author refers to as the Investment Turnaround.
The 21 principles of Integral Investing, which she defines using Ken Wilber’s Integral Theory, lead to her Manifesto on how to implement the UN Sustainable Development Goals within Planetary Boundaries by 2050 through early-stage investing and entrepreneurship.
Author: Mariana Bozesan
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