The Blue Economy

Published 2010 – The Blue Economy began as a project to find 100 of the best nature-inspired technologies that could beneficially impact the economies of the world, while sustainably providing basic human needs – potable water, food, jobs and habitable shelter. Starting with 2,231 peer review articles, Pauli and his team found 340 innovations that could function the way ecosystems do. Many of the innovations inspired by nature are so interesting by themselves it is easy to forget that the key to the book is their integration with real world economies as ways to provide sustainable benefits to the commons. The Blue Economy is presented in 14 chapters, each of which investigates an aspect of the world’s economies and offers a series of innovations capable of making them more sustainable.

Author: Gunter Pauli

Available at Amazon

Other Publications

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Earth4All: Brazil

06 November 2025 - This report applies Earth4All to the national context of Brazil. Earth4All is an international initiative to accelerate the systems-change we need for an equitable future on a finite planet. The project has brought together economic thinkers,...

Dancing with paradigms, could systemic wisdom emerge?

Dancing with paradigms, could systemic wisdom emerge?

09 September 2025 - This is the first publication of The Fifth Element’s discussion paper series, which emerges from a recognition that our current crises—climate breakdown, social division and the loss of meaning—cannot be solved through conventional approaches...

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